The Wine Society Of India

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Sonia Martis can?t believe she?s nursing a bottle of Rose wine that costs Rs 670 without taxes. While this is the approximate cost price for a regular bottle of Indian wine in a local liquor shop, her glee must stem from the fact that she?s sitting at Ivy Grande in Khar, listening to lounge music, while a waiter refills her glass. ?Now this is what I call value-for-money,? she professes.

But Indian-origin wines such as Zinfandel, Shiraz and Chardonnay, aren?t the only ones that are affordable. The cafe also stocks international labels from Chile, France, Argentina and Australia and one of the priciest bottles will only set you back by Rs 1,800; approximately the same price as the cheapest bottle of wine on a usual restaurant wine menu around town. ?Our international wines are bought in bulk. So, we negotiate rates with our suppliers,? says Sanjay Mirani, a partner at Ivy Grande.

With wine attracting more subsidies than hard liquor, its popularity is rising. For casual diners, it?s a staple for an evening out with friends, even on weekdays. It seems to be filling the large gap between soft drinks and hard liquor. What?s more, it isn?t international wines they want to fork out money for; it?s the local produce.

Wine State Of Mind - Chandigarh Newsline

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Speaking to the drinks business , he argues that India could play a major role in the future of fine wine consumption in Asia – notwithstanding the large barriers to entry.

It was the interest in the subject generated by lots of reading and then finally seeing things in Napa that made me intrigued and excited about wine.

The evidence comes from the drinking patterns of customers in restaurants and bars. These days the Indian customer is not afraid to ask for a taster before choosing a wine by the glass or asking for a varietal wine rather than going by country name and choosing brand names that are popular. Recently, we have seen the growth of private wine clubs in India – the Wine Society of India, Delhi and Mumbai Wine Clubs, etc. Companies are also increasingly indulging their staff and sending them on wine appreciation courses abroad. Undoubtedly, the market is ready to experiment, with the often-heard mantra “sight, smell, sip and summarise” becoming second nature to urban, wine drinking Indians.

Q&A with Jasjit Singh - The Drinks Business

An increasing number of Indians are sipping on wine. Or maybe the same lot of us are just guzzling more of it. Either way, wine sales have risen 217 percent in 2010 over sales in 2009 according to Myles Mayall, wine advisor to The Wine Society of India.

Sula Vineyards, for instance, sold 2.6 lakh cases in 2010 and is looking at pushing that figure to 3.5 lakh in the next year, mostly in the premium segment. Sula, however, predicts that there will be about 50 percent rise in the growth of imported wines.

Indian Wine Industry - 217 percent rise in sales in 2010 - Forbes India - Indian Wine Portal (blog)

Sula Vineyards, for instance, sold 2.6 lakh cases in 2010 and is looking at pushing that figure to 3.5 lakh in the next year, mostly in the premium segment. Sula, however, predicts that there will be about 50% rise in the growth of imported wines.

Sula, that brags a 50% share of the wine market in India, is also hopeful of a growth of 20-25% in the coming year and a growth of 20% in the two years after that.

Also blossoming: Wine appreciation sessions. You?ll find many new classes, courses and sessions that promise to help you learn the tricks of tasting and identifying good wine.

Raising the bar - Moneycontrol.com

Sula Vineyards, for instance, sold 2.6 lakh cases in 2010 and is looking at pushing that figure to 3.5 lakh in the next year, mostly in the premium segment. Sula, however, predicts that there will be about 50 percent rise in the growth of imported wines.

Sula, that brags a 50 percent share of the wine market in India, is also hopeful of a growth of 20-25 percent in the coming year and a growth of 20 per cent in the two years after that.

Also blossoming: Wine appreciation sessions. You’ll find many new classes, courses and sessions that promise to help you learn the tricks of tasting and identifying good wine.

Raising the Bar - Forbes India