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Vineyards IndiaVineyards India News
Wine industry targets Indian rural market - Economic Times - Indian Wine Portal Boxed between plateauing demand in cities and surplus grape harvests, winemakers are now aiming at less-privileged tipplers with low-priced, quart-sized bottles in the hope that even a slight increase in rural demand will help them sail through the crisis. As wine demand boomed in the country from almost-nil levels in the past five years, most of the wineries entered into contracts with farmers here. And that is now backfiring, says Sadashiv K Nathe, director and CEO, Vinsura Vineyards. The country is expected to produce 3,000 tonne more grapes in 2009 than the current demand, and the wineries will be obliged to pick that up. That leaves producers like Mr Nathe with two options: convert the excess grapes to brandy, or produce more wine and market them better to the uninitiated. Ergo, the 180-ml bottle from new player Redwing Wines , priced at Rs 120; and Associates Wines’ brands launched between Rs 100 and Rs 150. Full Story: Wine industry targets Indian rural market - Economic Times - Indian Wine Portal 1 | 2
Tag : Vineyards India
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